using evolution to create a revolution

The Goodhood Collective was formed from our shared desire to challenge contemporary integration efforts and reshape our cities by embracing an evolutionary principle: that we are tribal creatures. That we feel safest and a greatest sense of belonging around those who speak our language, share our culture, and who could relate to our experiences.

There are more than 25 million refugees in the world today, and cities are faced with the challenge to integrate these new arrivals when many have not yet succeeded in integrating longtime residents of ethnic origin. We believe that intentional cultural communities that feel like home to refugees and minorities could highlight the unique qualities of their cultures, and by engaging the wider community, will facilitate intercultural exchange, curiosity, and understanding–true integration. We believe everyone has a right to the city, regardless of race, religion, ethnicity, or date of arrival.


challenging the contemporary notion of integration

Current integration policy, such as dispersal policy, contradicts this natural paradigm and affects the experience of both immigrants and established residents by: robbing immigrants of the opportunity to find comfort in their receiving countries in the way that is most natural, and robbing established residents of the enriching experience of living in a truly multicultural society.

We crave rich cultural experiences. This is why we travel…

However, in many modernized cities, residents don’t have to spend thousands of dollars and days away from home to have a rich cultural experience and to see the world from a new, international perspective. We have neighbors of every different nationality and ethnicty practically on our doorsteps. If we make the decision to embrace the cultural assets that they are, our neighborhoods could become some of the richest environments for cultural exchange. Whether you're an urban planner, an advocate, or a resident, you can be an urban changemaker.

Let’s shift the integration conversation to create strong and functional cities. Let's not support and enforce tactics and methods that attempt to undo thousands of years of evolution in the name of "integration" and "multiculturalism". Let's honor our immigrant and minority neighbors with the space in our cities that they deserve. Let's equip them with the knowledge and the tools necessary to thrive.

We imagine a city where we can fully immerse in any particular culture. Where members of every cultural group can exist amongst one another, launch culturally-specific businesses, and host workshops, events, and celebrations to demonstrate to the wider community what their culture is all about.


By carving out space in our cities and granting refugee, immigrant, and minority communities permission to occupy this space, we are making way for authentic, organic integration and intercultural exchange where:

  • every individual in a city can comfortably retain, celebrate, and share their culture and traditions with the wider community

  • intercultural exchange is not forced, but occurs organically in a way and at a rate that is comfortable for the immigrant and host communities

  • curiosity, empathy, understanding, and meaningful relationships are developed and fostered

  • the experience of traveling to another country and immersing in another culture is more accessible to all residents and visitors of the surrounding areas

  • the innate need for the territorialism that accompanies the threat of cultural and identity degradation among immigrants is diminished

  • “multiculturalism” does not mean forgoing one’s culture in order to belong but celebrating our unique identities to promote understanding and a sense of belongingness